The one-hour phone check for a window cleaning website
Most people find a window cleaner on their phone. A one-hour checklist to make sure your site loads fast, shows prices and gets them to text or call.
Most people who find your window cleaning company do it on a phone, often from the couch, and often after looking at a streaky window. If your site is slow, hard to read, or makes them hunt for a phone number, they hit the back button and pick the next name on the list. You will never know they were there.
Most owners check their website on a desktop, once, when it is built. This checklist is for the other view. Grab your phone, set a timer for an hour, and work through it in order. You will need your phone, your laptop, and whoever can edit your site.
Minutes 0 to 10: the first screen
Open your website on your phone using mobile data, not Wi-Fi. That is how most customers see it.
- It loads in about three seconds or less. Count. If you are still waiting at five, write that down. Large photos are the most common cause.
- Without scrolling, you can tell what you do and where. "Window cleaning in Boise and Meridian" beats a slogan.
- A call button and a text button are visible. Tap each one. Does the call button dial? Does the text button open a message with your number filled in?
- No popup covers the page. Coupon and chat popups on a small screen often block the buttons people came for.
If any of these fail, they go to the top of the fix list. The first screen is where most visitors decide.
Minutes 10 to 25: prices and services
- Each main service has its own section or page. Residential, storefront, screens and tracks, gutter cleaning if you offer it, holiday lights if you offer them.
- There is at least a price range. "Most single-story homes run $150 to $300 for inside and out" is enough. People who cannot see any number often assume it is too much.
- It says what is included. Inside and outside? Screens? Tracks? Hard water stain removal is extra or not?
- The service area is listed by town name. People search by their town, and they want to see it on the page.
The pricing guide covers how to present ranges and packages without boxing yourself in.
Minutes 25 to 40: getting a quote
- A quote form exists and is short. Name, phone, address, number of windows or stories, inside, outside or both. That is plenty.
- The form works. Fill it out yourself, right now, on your phone. Did it arrive? How long did it take? Where did it go?
- The keyboard fits the field. The phone field should open a number pad. The email field should show the @ key.
- There is a thank-you message that says what happens next. "We will text you a price within two hours during business hours" sets the right expectation.
If the form landed in an inbox nobody checks, that is a bigger problem than anything else on this list. The missed calls and follow-up guide shows how to route every request to your phone.
Minutes 40 to 50: trust
- Real photos of your work and your crew. Before and after shots of real homes and storefronts beat stock images.
- Reviews are shown or linked. A few short quotes and a link to your Google reviews.
- Insurance is mentioned. Window cleaners work on ladders around people's homes. Saying you are insured matters.
- Your business name, phone and town match your Google profile exactly.
Minutes 50 to 60: Google profile cross-check
Open your Google Business Profile on your phone too.
- It links to your website. In our data on 14,348 window cleaning listings, 32% have no website at all. Companies with one have a median of 13 reviews, compared with 2 for those without.
- Hours are listed. 68.4% of window cleaning profiles list none. A blank field can make you look closed.
- The phone number is the same one on the site.
The Google Business Profile guide walks through every field.
What to do with the list
You now have a list of fails. Fix them in this order: anything on the first screen, the quote form, prices, then everything else. Most fixes take minutes on common website builders.
A hypothetical to put it in perspective. If your site gets 300 visits a month from phones and fixing the first screen keeps just 2% more of them around long enough to ask for a quote, that is six more quote requests. At a $250 average job and a 50% close rate, that is $750 a month. The calculator lets you run your own numbers, and the website essentials guide covers the full build.
If you want someone to run this check with you and fix what fails, there is a free 14-day trial of any service, no card, text or call (801) 515-4729.
Steven has spent the last several years running growth campaigns for local service businesses, window cleaning companies among them, and builds the benchmark datasets on this site from public Google listings. About the editor